CEO Webinar: Mastering SaaS Scaling Metrics
Next Thursday Apr 20, 2023 I'm hosting a webinar on mastering SaaS Scaling Metrics (LAC, CAC, Churn, Lifespan, and LTV) and how to scientifically scale up via digital ads, inbound sales, and outbound
💻 CEO Webinar: Mastering SaaS Scaling Metrics
Next Thursday at 12pm PT / 3pm ET, former iContact CEO/co-founder Ryan Allis will be hosting a free webinar for CEOs & Founders of SaaS Companies with $1M to $30M in ARR who want to scale up faster.
Ryan will be sharing what he learned building iContact to $50M in ARR and 70,000 customers and an exit for $169M. The webinar will focus on mastering SaaS unit economics (LAC, CAC, ARPU, Churn, Lifespan, LTV, & Payback Months), scaling up digital advertising scientifically within CAC-targets, setting up inbound and outbound sales teams, preparing for large fundraising rounds, and preparing for an exit. You can register to attend the free webinar here.
Mastering SaaS Scaling Metrics
Presented by Ryan Allis, Managing Partner at Hill Canyon
Former CEO/Co-Founder of iContact
Thursday, April 20, 2022
12pm PT / 3pm ET / 8pm GMT
55 minutes on Zoom / Link provided upon registration via email
All registered attendees will receive a copy of the presentation deck and recording in case you can’t attend live. Register to attend here.
What We Will Cover During the Webinar
SaaS Unit Economics: CAC, ACV, Churn, Lifespan, Lifetime Value, Target CAC, Payback Months
CAC-Based Scaling of Paid Advertising on LinkedIn, Facebook, Google, YouTube, review sites, and affiliate networks
Digital Advertising: Creatives, ToF Traffic, Lookalike Audiences, Tracking, Retargeting, Customer Remarketing, Selecting the Right Agency
Setting Up & Scaling Inbound & Outbound Sales Team
Systematizing and Professionalizing the Firm as it Scales up to $50M ARR
Preparing for a 9-Figure Exit
How to join Ryan’s Weekly SaaS CEO Scaling Program kicking off on May 1 (eligibility = SaaS CEO/Founders with $1M+ ARR) - Apply here
How to work 1:1 with Ryan weekly as your SaaS CEO Coach
About the Presenter: Ryan Allis is a three-time INC 500 CEO. He was the co-founder and CEO of iContact for ten years and grew it to 300 employees, 70,000 customers, and $50M in annual sales before its acquisition by Vocus (Nasdaq: VOCS) in for $169M. He is a SaaS CEO Growth Coach and Advisor and the founder of Hill Canyon. Ryan studied economics at UNC-Chapel Hill and holds an MBA from Harvard Business School. He will be sharing this webinar on his system for scaling up a SaaS company, focusing on unit economics, paid advertising, and inbound/outbound sales team setup. You can apply here for his upcoming CEO SaaS Scaling Program which begins on May 1, 2023.